madison/miles media

Products And Services

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  Inbound Marketing

  Inbound marketing allows you to create the information your audience is looking for and deliver your message in the way your customers want to receive it. You become a companion and guide on their buyer’s journey rather than one more voice trying to sell a product. Instead of pushing out a message that you think potential customers want to hear, inbound marketing uses online content to pull those customers in. And when you deliver engaging, informative content, it gives them a reason to return — again and again. As one of the leading inbound marketing agencies in the country, madison/miles media offers a full range of inbound services to help you connect your message to the right consumers at the right time. Whether that’s through email marketing, social media, blog posts, videos or e-books, we’ll help you develop the content and resources your customers are looking for.

  Link: Inbound Marketing

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  Content Marketing

  As technology provides new ways for buyers to refine their searches and find exactly what they’re looking for, companies need a great content marketing agency to help them navigate the changing landscape. That’s where we come in. At madison/miles media, we understand the importance of content marketing, and we know how to make it work for your brand. Since 2010, we’ve provided content marketing services for companies of all sizes and in every format to help tell their stories, attract new customers and drive sales. As a full-service content marketing agency, we handle every aspect of your content marketing strategy, from developing a data-driven plan based on your company’s individual marketing needs to delivering a finished product in the format that’s best for your audience.

  Link: Content Marketing

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  Email Marketing

  Email is one of the easiest ways to engage your audience and reach your target market. Regardless of who that audience is or where they are, email marketing is one of your best bets to reach them. From email blasts to promote special sales and brand promotions to simply keeping customers engaged with your brand, the ROI of email marketing adds up. With an expected return of $32 for every dollar spent, it continues to deliver the biggest bang for your buck and remains the main driver of customer engagement and retention.

  Link: Email Marketing

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  Social Media Marketing

  Social media has become an affordable and effective form of marketing, yet more than half of marketers don’t have a documented social media marketing strategy. Without a sound strategy, you might still get some benefit from using social media marketing — but that’s nothing compared to the kind of results you could enjoy if you had a well-planned strategy. As an experienced social media marketing agency, we know how to help you make the most of your accounts. It’s not unusual for companies to find themselves too pressed for time to stay active on their accounts — and that’s where madison/miles media comes in. At m3, we understand that each social media channel has its own unique appeal and audience, which is why echoing the same content across all your channels isn’t effective. After identifying your customers on each channel, we ensure that the correct types of posts are being used on each social media account. Then we’ll optimize views, likes, re-tweets and shares to make sure you’re getting the most mileage possible across all your channels.

  Link: Social Media Marketing

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  SEO

  Search Engine Optimization, or SEO, is constantly changing. When it comes to getting the most bang for your buck, you need experts who understand the strategy of SEO and are up-to-date with the most recent changes and SEO trends. Our SEO experts bring years of experience to the table and are some of the best in the business. They’ve worked with some of the largest e-commerce companies in North America as well as service companies in a wide range of industries. That experience has armed them with both the breadth and the depth to understand how to optimize your site — regardless of what industry you’re in — to achieve the best possible outcomes.

  Link: SEO

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  Creative Services

  Making your message stand out continues to become more challenging as more channels and outlets compete for your customers’ attention. Even if you have all the right content and are using your blog posts, social media, email newsletters and more, how are you making it stand out in this increasingly crowded digital world? At madison/miles media, we know that creative marketing is both an art and a science, with the “creative” part being the art and “marketing” part being the science. It’s not just knowing what content is best for your brand and your customers; it’s knowing where to position it, when to offer it and how to measure its results. Armed with that information, you can better target your customers, increase web traffic and boost your ROI.

  Link: Creative Services

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  Advertising Strategy and Sales

  "Imagine a marketing program that costs you little or nothing." It sounds kind of ridiculous, right? Like a cheesy sales pitch. The thing is, it’s actually possible—and it’s reality for some of our clients. That’s because we sell print and digital advertising into their content marketing vehicles. In many cases, the ad revenue we generate pays for some or even all of their entire content marketing program—everything from writing and design to coding and printing. Some clients have customers with such value and appeal that advertisers welcome the opportunity to deliver their messages right alongside our clients’ content. We reach out to these companies not just with standalone advertising options, but also with complete, cross-platform packages, category exclusivity and other key components—think sponsorships of digital issues with video clips, advertorials, supplements and more.

  Link: Advertising Strategy and Sales

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  Healthcare Marketing

  Healthcare Marketing often requires a different strategic approach than other forms of marketing. While following an inbound marketing plan similar to other industries, we'll also tailor the experience to closely align with your products and services with unique marketing efforts such as account-based marketing and medically specialized blog posts and email outreach.

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  Website Design and Development

  If you’re like most companies, your website serves as a critical component of not just your marketing but of your entire organization. More than just words, pictures and programming, your site is a reflection of your values; an explanation of why your products and services are different; and a place to tell the story of your company and your employees. That’s why website design and development doesn’t begin with mockups and wireframes, and it’s not just about choosing colors and fonts. It’s about turning your company’s story into a site that serves as the center of your content universe. We’ve designed and developed countless websites for clients ranging from small businesses to national corporations, so rest assured, we know our way around code, SEO optimization, WordPress, accessibility, usability, database integrations, and other critical tech-related issues. But more importantly, we know how to build engaging websites that serve as a key part of the buyer’s journey. A place where prospects become customers. And customers become brand evangelists.

  Link: Website Design and Development

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  Magazine Publishing

  Print magazines are anything but old school. In fact, no other medium attracts and engages prospects and customers like print magazines. For many companies, print magazines serve as a critical component in their marketing efforts, helping them reach new prospects and delight current customers in a way that no other content platform could. We’ve been producing top-notch, award-winning magazines for clients since the day we opened our doors (in fact, one of our co-founders launched his career decades ago in the magazine world). From writing, editing and design to advertising sales, print, postage and shipping, we’ll handle everything it takes to produce a magazine for your organization that gets results.

  Link: Magazine Publishing

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  Writing

  In other words, whether it’s a script for a video to introduce your company’s newest initiative; copy for a PowerPoint presentation and print collateral for an upcoming board meeting; or an entire online campaign to attract visitors to your site and engage them with useful information, we have the right people to tell your brand’s story.

  Link: Writing

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  Video and Photography

  Let’s get visual. Your prospects and customers respond to videos and images—in a big way. Videos included in emails increase clickthrough by 300%. One minute of video is worth about 1.8 million words. And, incredibly, 75% of viewers visit a company’s website after seeing their video. madison/miles can help tell your company’s story visually with award-winning video and photography services for a wide range of needs and budgets, from simple quickies that capture for informal communications to business casual videos to full-blown shoots that require a full crew to handle production, direction, editing, narration and more.

  Link: Video and Photography

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  Collateral

  Sometimes you don’t need a multiplatform content campaign or a whiz-bang website; you just need the venerable marketing go-to: a piece of printed collateral. From postcard notifications and dinner tickets to brochures and posters, printed collateral provides customers with a tangible representation of your brand and messaging. And if we’re already working with your company on its overarching content strategy, we’re in the perfect position to connect the dots between your brand identity and your printed deliverables.

  Link: Collateral